Introducing Behaviours AI – smarter insights, better decisions
Behaviours AI harnesses the power of artificial intelligence to unlock actionable insights from your data. Our innovative solutions empower businesses to make informed decisions, driving growth and efficiency.
What is Behaviours AI?
Imagine if businesses could predict what their customers will do next, understand risks before they happen, and make smarter decisions. All powered by AI. That’s exactly what Behaviours AI does!
It helps businesses in industries like sports betting, casinos, and finance analyse patterns, detect fraud, and optimize customer engagement.
Why Does it matter?
Right now, companies struggle with:
Happy customers
Knowing what keeps them engaged & coming back
Preventing fraud
Stopping bad actors before they cause damage
Understanding Data
Making sense of massive amounts of customer behaviour data
D E S I G N. T E S T. L E A R N. R E P E A T.
Creates a safe space to move away from 'business as usual
The Lumi Incubator provides a dedicated environment for exploring new ideas beyond conventional practices. By examining user behaviours, we identify strategic opportunities that can drive your business forward.
Unlock Behaviours AI potential
Discover how Behaviours AI transforms insights into actionable strategies for your business growth.
Fraud Detection - Protecting profits with advanced ML models
🔍 50% Increase in positive fraud detection
The Challenge. Fraudulent activities harm both player trust and financial stability of platforms.
The Solution. Our machine learning models detect fraud early, ensuring platform security and profitability.
The Results. ✔ Undetected fraudulent accounts flagged, saving $300,000+ annually.
Insights. Prompt detection of fraud protects income. Multi-layered AI systems adjust to changing fraudulent strategies.
Marketing Attribution - Optimising spend with centralised insights
📈 25% Increase in Marketing Productivity
The Challenge. Operators lacked visibility into which marketing channels drove customer acquisition, making spend allocation inefficient..
The Solution. Lumilinks implemented a centralised data system using: Last-Click Attribution Model – Improved accuracy by tracking offline exposure.
The Results. ✔ Clear insights into marketing performance across all channels.
Insights. Centralised data enhances attribution precision. Analysing offline exposure boosts marketing insights. Better attribution raises return on investment.
Sharper Modelling - Proactively managing high-risk players
🎯 85% Recall Rate for High-Risk Players
The Challenge. Manually identifying sharp players (those with extensive betting expertise) was slow and inefficient, leading to delayed responses and missed risks.
The Solution. Lumilinks developed the Sharp Model, an AI tool that detects sharp players within their first 7 days.
The Results. ✔ Workload reduced from 1,000+ players to 80–90 key flagged accounts.
Insights. AI improves sharp player detection efficiency and early risk detection protects profitability.
Geo-Segmentation - Personalising player experiences
🌍 30% Increased Player Retention
The Challenge. Operators lacked insights into player demographics and betting behaviors, missing opportunities for targeted marketing.
The Solution. Lumilinks introduced geodemographic segmentation, grouping users based on: Age, financial status, diversity, and location-based traits.
The Results. ✔ Tailored marketing and risk assessments.
Insights. Segmentation enables precise targeting and resource optimization. Understanding player demographics enhances satisfaction and profitability.
Feel free to trust us, but we’d love for you to see for yourself!
Transformative solutions that drive measurable results.
Ready to enable your AI strategy?
At Lumilinks, we help businesses like yours use data to gain an advantage. We can help you create a strong AI strategy, find useful insights, and grow your operations. With us, data becomes your most valuable resource.
We collaborate with large organisations worldwide to change complex data into quicker and smarter decisions with AI.